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Showing posts with label hollywood. Show all posts
Showing posts with label hollywood. Show all posts

Friday, November 15, 2013

The Art of Pitching

Your pitch can make or break your TV series.


You have a great idea for a movie or television series? That was easy. The hard part is pitching your idea. The art of pitching is a necessary skill one must develop if he or she wants to survive in Hollywood. Most executives have a very short attention span meaning you have only a minute or two before the executive loses interest. This is why the art of pitching is also known as “the currency of Hollywood”.

How do you start out a pitch? Start out with your hook. What will cause the viewer to be interested in your show?  It needs to contain the “what if” question. Most pitches consist of one sentence, and no more than two sentences. The pitch for The Bourne Identity was “a man with amnesia discovers he is a governmental assassin who has been targeted for death by the organization that employs him”.  This is not as easy as it sounds. Summarizing your movie or television series idea in a few sentences can be extremely difficult even for most professional writers. Most expert pitches are revised several times before they are pitched to executives.

Screenwriter Blake Snyder recommended walking up to strangers and pitching to them your idea. He said to repeat this over and over until you have perfected the pitch. This method will help in three ways. First, it will help you to prefect your pitch. Second, you will know what works and what does not work. Lastly, it will give you the confidence to pitch in front of executives.


No matter what method you use to perfect your pitch, you need the executives to take interest in order to start the process of bringing your idea to the big or small screen. Thus, the pitch is the Hollywood currency you need to survive in this industry.

Friday, September 20, 2013

The World of Hollywood Product Placement

Dexter Morgan (Michael C. Hall) using a MacBook Pro.



Product placement has been around since the age of silent films. Product placement took off in the movie E.T.: The Extra Terrestrial in 1982 when Eliot (Henry Thomas) lured E.T. into a trap using Reese Pieces. Since that time, product placement has become almost unnoticeable because the products look like they belong in the scene. There is not a movie or television series that does not use product placement.

Apple products are shown in 30% of the movies. Their products like the iPhone, iPad, iMac, MacBook Air, MacBook, and MacBook Pro have appeared in several movies including The Twilight Series, Mission Impossible 3: Ghost Protocol, Contraband, Safe House, and Chronicle.  In television, Dexter uses iPhones and MacBook. MacBooks are in Sex and the City, 24, Buffy the Vampire Slayer, and House of Cards.  In the trial of the century (Apple vs. Samsung), Apple executives claim that they do not pay for the product placement.  Instead, they provide free devices for product placement in television and film. What production company will turn down free products to place in their television series or films? Apple products appear 891 times in television shows in 2011.  It is very smart on Apple’s part. Apple spends one billion dollars each year on advertising, and that does not include the products they give away for free to television series and movies. Their competitors – Samsung and Microsoft – spent much more than Apple on advertising.

Product placement has become extremely important particularly because of devices like Dish Network’s The Hopper, which allows the viewer to skip commercials during live television. It is because of this feature that Fox, CBS, and NBC have filed a lawsuit against Dish Network. Since product placement is within the television series episode and movie, devices like The Hopper cannot skip over them, and forces the viewer to observe the product in action. Since the product looks like it belongs in the shot, no one minds this type of commercial.